It’s easier than ever to create interactive customer experiences and stream them to any device. Game engines and other 3D rendering technologies give firms almost limitless opportunities to offer complex or customizable products online without ever requiring buyers to visit a physical store or showroom.
But just because something is conceivable does not mean it is simple.
To create a fully engaging and consistently dependable 3D experience online, several systems must work together seamlessly. It necessitates skills that most businesses lack.
Customers must feel as if they can reach through the screen and touch and feel the product as if it were right in front of them using the greatest 3D product configurators.
It used to be extremely difficult and time-consuming to create something as photo-realistic as this. However, thanks to leading gaming engines, this has changed. The rendering process has been streamlined, making it, if not easy, at least much more efficient.
If your firm wants to develop an online real-time 3D experience that is significantly more convenient for end-users to interact with (and far more cost-effective), you must first understand what goes into it and how to successfully install it.
Creating your ideal 3D configurator
Gaming engines can transform 3D models into ultra-realistic renderings that could be used in virtual and augmented reality settings.
The question for you should be what you should do with all that power, not if it’s possible. How can you combine cloud rendering and gaming to create a 3D configurator that people want to use and that is accessible from anywhere and on any device?
Make use of a game engine. Regardless of your industry, using the Unreal Engine or Unity gaming engines to create 3D content that changes in real-time is the best way to go. Not only is this technology best suited for the job, but because of its broad use, there are a plethora of internet resources to help you along the way.
Unreal has also developed a visual scripting framework for non-coders that allows them to construct programs without having to know any programming languages. There are other online resources that streamline the process of designing and modifying textures.
Make the experience as lifelike as possible. When a customer modifies a feature, whether it’s something major like countertops in a digital show home or something minor like the exterior paint on a car, they can visualize and see how it will affect the overall appearance of the product.
That doesn’t imply you should provide the buyer with too many choices. Despite the fact that you’re using gaming engines, this isn’t a game in which customers must gather all of the customizations before moving on to the next level. The trick is to strike a balance between making your configurator adjustable and making it unnecessarily complicated.
Make it a social event. After you’ve decided on your features, the next step is to make your configurator social. Create opportunities for people to share photographs of their personalized product, generating buzz and encouraging them to take the next step and click the buy button.
You can even allow consumers to live-stream the configuration process and receive feedback from others while doing so. This functionality is especially beneficial for B2B customers who frequently require many sources of information before making a purchase. Consumer-oriented enterprises, such as real estate firms, might benefit greatly from collaborative streaming and the ability to speak with an agent in real-time.
Regardless of the device, they’re using; the greatest product configurators should allow users to effortlessly configure their goods without it feeling like work. This wasn’t actually possible for a long time. This type of configurator may now be used by more businesses than ever before.
While it may appear that designing a 3d configurator is a lot of work, the truth is that you’re just getting started. The true challenge is getting it out to the general public.