Although an internet marketing agency can be an invaluable partner for your business, you might not realize how much they can do. Your job as a marketing or sales manager is to get customers in your business’ “front doors.”
81% of customers research online before buying. It’s vital to have an online presence that nurtures and engages customers throughout the customer journey. This is what an internet marketing company can do for your business.
What’s Internet Marketing?
Internet marketing is a multifaceted strategy that aims to reach, target, and build relationships online with customers. It can be done through a variety of channels and ultimately get them to purchase.
Internet marketing can have dramatic results. Brands can bring in 67% more leads by blogging alone than if they don’t post. SEO boasts a 14.6 percent conversion rate, which is significantly higher than traditional outbound methods’ 1.7 percent.
These are the key elements of internet marketing:
- Content Marketing
- Search Engine Optimization
- Video Marketing
- Mobile Marketing
- Online advertising
- Email Marketing
- Social Media Marketing
An internet marketing agency uses a variety of strategies and tools online to help businesses achieve their marketing and sales goals. For solopreneurs or smaller marketing departments, this can make it difficult to plan and execute a successful digital campaign.
It’s important to consider the many types of internet marketing agencies available and what services they provide.
Types
If you don’t know much about the industry, choosing an internet marketing agency may be difficult. While some agencies are specialized in a particular industry or service, others provide a wide range of services. The best agency for your business will depend on your goals and objectives in internet marketing, as well as your budget. Here are seven types of internet marketing agencies that are most commonly used:
1. Internet Marketing Agency
An agency for internet marketing reaches customers online via, multichannel, or single-channel marketing. Multichannel and single-channel internet marketing allows agencies to interact with customers via one or more channels, such as blogs, emails, social media, and even email. Omnichannel marketing is marketing that offers seamless customer experiences across all channels and devices during a customer’s life cycle. Internet marketing agencies are not likely to offer traditional marketing services.
2. Full-Service Internet Marketing Agency
Full-service digital agencies are usually larger than other types of agencies and provide a wide range of internet marketing services. Full-service digital agencies are often partnered with businesses because they have the expertise to handle specific projects, such as lead nurturing campaigns and website design. These agencies can add muscle to existing marketing departments for a fraction of the cost of hiring new staff.
3. Inbound Marketing Agency
Inbound marketing agencies offer inbound marketing strategies and tactics that are different from traditional outbound strategies. Inbound agencies aim to position businesses online so customers can find them. They also build trust and ultimately generate sales. Although inbound strategies can produce significant results over time, leads and sales will not “hockey stick”.
4. SEO Agency
SEO agencies, which specialize in internet marketing (search engine optimization), help clients’ websites rank high in search results. The following tasks will be performed by their specialists:
- Keyword research
- Website audits
- Back-link audits
- Blog and website content
- Metadata assessment (checking URL quality, title tags, meta descriptions, etc.).
- Video description optimization
- Link building