Remember Preparation is the Key!
• Start an email list. • Use the free tools such as HubSpot or your own excel spreadsheet. • Find out who on your email list is also on Facebook & LinkedIn and focus on them • Join relevant groups • Join Slack or Facebook groups of fellow entrepreneurs or people who are in your niche • Get to know and help people in these groups • Don’t Be Spammy!
Start this at least 2 weeks to 1 month before the launch • Create an Excel file with the supporters you’re counting on • Add all of your (and your team’s) friends that are also on Facebook, twitter LinkedIn etc • Look for levers — who is an influencer or has a massive following? • Who upvoted similar products that are in the same space on PH? • Prepare your messages • Prepare your email to your list & email templates • Prepare your Facebook & LinkedIn posts • Prepare your tweets • Remember: Don’t ask for votes 😊 • Prepare images you’ll share on Facebook Linkedin & Twitter and other channels
Start this on the Launch Day • Update all your social profiles announcing you are being featured on DMS • Send out your email newsletter to your built-up email list • Post your messages to the relevant Facebook & Slack groups • Post on Facebook and LinkedIn 3-4 times tag in @Digitalmediasearch both on Linkedin & facebook so we can see the work your putting in. • Post on any social accounts where you have a massive and engaged following • Include a Photo / Video whenever you can • Reply to comments on your DMS page as soon as you can • Reach out to any influencers you have on your list • Message everybody in your supporters Excel sheet • Make the message as personal as possible. • See who is currently online in Slack chats and talk to them 1-on-1 • Remember: #Hustle.
Start this the day after launch day • Thank everybody who helped with the launch • This is another opportunity to convert them into potential customer’s email • When you thank people, say it with a giphy!